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The Next Generation of Brand Suitability
Enables digital advertising effectiveness while ensuring brand and social responsibility values are upheld in the world’s largest walled garden platforms
AI Technology Built for Walled Gardens
Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
Full Content Transparency
We align with industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.
Proven Effectiveness
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
Latest
Google Gets Another Third-Party AI Brand Safety, Suitability Support
Augmented Advertising Podcast, A Podcast from Advertising Week | Enter the Chief AI Officer
Brands are so scared of culture wars and controversy that it's ripping apart the media business
Zefr wins AdTech Innovation at MarTech Breakthrough Awards 2024
GARM’s discontinuation ‘sad day for industry,’ brand safety experts say
How Elon Musk Took Down Brand Safety Group GARM - What's Next for Advertisers Looking for Controls
Google Gives Buyers More Transparency and Controls for Performance Max
European Video Awards 2024 Shortlists Announced
Why the Evolution of Deepfakes is a Wake-Up Call for Brands
Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
Amid Oracle fallout, advertisers are weighing up challengers against established vendors
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